Expect Immediate, Profitable Solutions and Fresh Ideas from Our Internet Marketing Team

Contact Us Now and We’ll Show You How to Drive Your Sales Higher and Your Advertising Costs Lower

At Interactive Limited, we give you what you are looking for right from the first call. We offer you sound advice and fresh ideas based on extensive market research and years of experience. Once you sign on with us as a client, we will keep improving your campaign, reducing your costs, and increasing your sales. We explore, research, and test every viable method for driving your profits higher so that you stay ahead of your competitors.

We will create a comprehensive plan to improve your online campaign and increase your profits. When you hire an Internet marketing company, you should always get more than you pay for. Our goal is for you to realize a 200% return on your investment in our services within the first 60 days. The initial improvements we make to increase your profits will continue and compound in future months as we collaborate with your staff to constantly improve your campaign’s performance.

The first improvements we make to your campaign are often the most effective. The first thing we do is work with your staff to fix glaring problems that we detect on your website. If your site lacks a proper linking structure or has text that is not readable by search robots, you are falling behind in organic search rankings and AdWords quality scores. If your pay-per-click campaigns lack keywords that your competitors are using successfully, you are missing out on great converting traffic.

We analyze all the moving parts of your Internet campaign and make specific recommendations to improve your search engine rankings and your site’s usability, optimize your pay-per-click campaigns, and ultimately increase your profits. We have a master list of optimization methods that can improve your pay-per-click campaign’s performance the first day you implement them.

We draw from over 100 different methods to increase your campaign’s performance. Each of these methods can give you an immediate sales boost. Each improvement successively compounds upon the other, drives your performance steadily higher, and leads to a 100% to 200% increase in profits.

The amount of time these improvements take to implement depends upon the complexity of your campaign. With a simple lead generation site, we can see huge improvements within 120 days or less. More complex e-commerce sites can take over a year to fully optimize.

We do the research for you. We get the bulk of our methods for improving your site from intensive research on both general Web optimization techniques and strategies specific to your industry. There is a large and growing body of research exploring the best ways to build an online campaign. We study this research as it becomes available, and we apply it to our clients’ sites. We use the top industry sources for keeping us up to date with ongoing research and ideas.

The most important part of driving performance is building a good foundation. We offer a customized step-by-step plan for your business. We always plan our clients’ campaign improvements in a way that “bootstraps” their growth. We implement the lowest-cost, highest-yielding improvements first. The profits that roll in from those improvements can be invested in upgrades to the website. Alternatively, the profits can be invested in testing new traffic sources.

When you call us for the first time, we will talk to you for ten minutes or so about your business, its history, and your goals for the future. We want you to briefly educate us about your business so that we can start offering a few ideas right away to improve your Internet marketing results. Often we can give you some free advice you can use right away to improve your Internet marketing campaign and start increasing your profits.

First we look for quick, low-cost improvements to your AdWords campaign. This is where the rubber hits the road - where we see your ideas expressed in keywords, ads, and landing pages. The first things we look for in your AdWords campaigns are errors and omissions or ineffective spending that is costing you money without producing results.

We will ask you to specifically define your best customer to find out if your ad distribution is properly targeted.

We will ask you what your bidding strategy is based upon. We will check your analytics data and see if your goals are set up properly to give you the feedback you need. We will look at all the factors that can increase your AdWords quality scores to get you a higher position on the results pages at a lower cost per click. We also review and make suggestions to improve your negative keyword list, ad copy, campaign settings, geo-targeting, and display URLs.

The next thing we will look at is your website and your landing pages. We are usability experts, and we know which Web designs sell product and services the best. Clean, clear designs are easy to read and easy to navigate for both humans and search robots. Look at some of the best marketers on the Web: Apple, Amazon, and Bankrate.com. You will find they all have similar design features.

We want your landing pages to sell your product or service as efficiently as possible. The average Internet marketing campaign drives away 98% of its visitors with landing pages that are not properly optimized. If we can decrease your bounce rates and increase your sales conversion rate by only 1%, we can increase your profits by 50% overnight. The initial changes we recommend are not complicated. We want you to have landing pages that clearly state your product’s benefits and guide your visitor smoothly to a clear call to action. We know from experience and research what key elements make a great landing page.

Most of our new clients had hit an impasse with their campaigns before they started with us. If you are dealing with the constant changes in Google’s algorithm, or you are realizing that competitors are using more advanced optimization methods, you need an experienced professional working on your campaign. If you are working with your campaign in-house, you may become overwhelmed with the speed and depth of changes within the pay-per-click and SEO environment. Hire us and watch our fees quickly pay for themselves in cost savings, as we not only keep up with current changes, but proactively anticipate change.

As Internet marketing matures, click costs are inflating and organic search engine optimization is becoming increasingly difficult. Not only is competition fierce, but the rules of the game are changing at a rapid pace. Google continues to find ways to penalize sites that are gaming their algorithm changes. Google changes both their AdWords and organic search algorithms constantly. Most of these changes come unannounced and without explanation. These changes affect quality score rankings, auction bidding priorities, expanded broad matching rules, linking strategies, and a myriad of other factors that can put your online marketing campaign in jeopardy.

An example of hidden changes in the Google AdWords environment is the “expanded matching” feature of Google AdWords’ “broad match.” Expanded matching brings in lots of search queries that have nothing to do with your keywords. The list of keywords that Google considers an expanded match grows every day. Recently we found the search queries for “CRM” or “customer relationship management” being pulled by the keywords “online marriages.” We are very adept at using negative keywords to target your campaign on the exact phrases that convert your visitors into sales.

Google’s “Quality Score” can cause a host of problems with your existing AdWords campaign. Often, campaigns have a poor-quality score for many keywords. Most people have no clue what quality scores are based on, and Google is very obtuse about its description of this algorithm component. We know exactly how to improve your Quality Scores, and we share this information with our clients.

Improving your website’s quality score, natural search optimization, and user experience need not be an expensive process. Often it’s as simple as increasing font sizes, adding keyword-rich ad copy, replacing navigation buttons with text links, or adding a contact form. Enlarging your fonts will encourage visitors to stay on your site longer because it is easier to read. Ten percent of the population has vision problems, and if your fonts are tiny or your page contrast is too low, they will quickly leave your site. The other ninety percent of visitors will stay longer if a site is comfortable for them to read. There is no lack of space on a Web page – it’s not print advertising. You can say all you want in a clear, readable font size, and it won’t cost you an extra dime.

We will give you plenty of free advice about optimization for natural search. Changes like switching your navigation buttons from images to CSS-coded text can increase your search engine rankings for your site by allowing search robots to read the links in your navigation bar. Interactive Limited can recommend many effective methods to improve your site’s visibility to search engines.

We will work with you to find lucrative niche keywords, write better landing page copy, track and analyze data better, and optimize your entire campaign so that your sales increase while your costs per sale decrease throughout the life of your campaign.

We focus on increasing your conversion rates so that you can drive your profits higher as you invest in ways to increase the traffic to your site. Increasing traffic without increasing conversion rates can lead to declining profits. We know how to improve your site with small changes that will increase your conversion rates overnight. One of the most important factors in increasing conversions is to keep the visitor’s path to your goal consistent and unimpeded with obstacles.

If your visitor is searching on a keyword for “dermatologist in New York,” they do not only need to land on a page that is all about that specific topic; they need to be compelled to take action with a consistent message as well as find contact information on the landing page. Making great landing pages is no secret. We can give you specific advice about how to improve landing pages so that you can outperform your competitors.

We are always looking for new sources of traffic for your site. We know dozens of niche directories, second-tier search engines, contextual ad programs, and industry-specific sites that will get your product in front of your target demographic and meet your conversion cost goals.

We find great sites for our clients to advertise on with Google’s contextual advertising. By running a site performance report, we find sites that are converting well for you. We then specifically target the sites with AdWords to further test their performance. Then we contact the site owners to still buy more advertising space from them.

Many websites lack the simple “best practices” that compel visitors to act. The first error that most sites make is not capturing the visitor right off the bat with a compelling and clear headline and a sub-headline that gives them a reason to read the rest of the ad copy.

Headlines like “Welcome to Our Site” or optimized headlines like “John Daily: A Dermatologist in New York” will put your visitor on a path out of your site. Many times we see no sub-headline under a boring headline, and this is a mistake as well. Better headline combinations capture the visitor.

Many of our clients have been disappointed in the past by companies that offer promises, but no solutions and no new ideas. We can quickly demonstrate on the phone or through a Web conference the kind of analysis we will do for you on a daily basis when you hire us as your online marketing agency.