Like most things in life, the answer to this question is: “It depends.” We are a top-notch “boutique” management company that only uses intelligent and creative campaign managers. Most campaigns are handled and/or supervised by the principles. What this means to our customers is that we can more than cover the cost of our services by increasing the return on your ad dollars. It is not unusual for us to be able to lower cost-per-conversion rates (the net amount you pay for a sale or lead) by more than 20% in the first few months of management.

Our customers find that not only are they getting greatly increased results from the same advertising investments, but they are also in a position to increase marketing and realize an increase in sales.

The fact is the AdWords management is not only very complicated and time consuming, but the algorithms used by the major search engines are constantly changing. Unless you have someone on your side making sure that your ad dollars are being well spent, you will waste advertising money on less-than-optimal campaigns and end up losing business to your competitors.

There are many AdWords management companies. We have found a niche by providing

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There is little doubt that Web analytics is the key to effective Internet advertising. Are you getting the most out of the time you spend looking at all the charts, graphs, and endless tables of data that Google gives you?

Most of our customers fall into two categories of Web analytics users: “hit and run” and “obsessive compulsive.” The hit and run user looks at the number of clicks, checks for conversion rates on some top campaigns, and never looks below the surface. This approach can leave behind the most useful information that is often buried deep in the data.

The other user is the obsessor who spends too much time scrolling through tables of data and pondering over why one word is converting more than another, or why a referrer gets lots of time on the site but no conversions. While hunting through the data for nuggets of information can be fun (like looking for a ruby in a mine shaft), it is not the most productive use of your most precious resource, time. The obsessive compulsive method can also lead to a common Web advertising ailment we call “data insanity” (staring

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We just set up a podcast for Bill Simpson on iTunes. Bill produces all of our audio for our clients, and he has his own radio show at WJJZ.

Click this link to automatically subscribe to Bill’s “Pathways to Health” podcast on iTunes.

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What information do we collect?

We collect information from you when you fill out a form.

Any data we request that is not required will be specified as voluntary or optional.

When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or phone number.  You may, however, visit our site anonymously.

Like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the ‘do we use cookies?’ section below for information about cookies and how we use them.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

To personalize your experience
(your information helps us to better respond to your individual needs)

To improve our website
(we continually strive to improve our website offerings based on the information and feedback we receive from you)

To improve customer service
(your information helps us to more effectively respond to your customer service requests and support needs)

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you submit a request.

These security measures include: password protected directories and

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