Like most things in life, the answer to this question is: “It depends.” We are a top-notch “boutique” management company that only uses intelligent and creative campaign managers. Most campaigns are handled and/or supervised by the principles. What this means to our customers is that we can more than cover the cost of our services by increasing the return on your ad dollars. It is not unusual for us to be able to lower cost-per-conversion rates (the net amount you pay for a sale or lead) by more than 20% in the first few months of management.

Our customers find that not only are they getting greatly increased results from the same advertising investments, but they are also in a position to increase marketing and realize an increase in sales.

The fact is the AdWords management is not only very complicated and time consuming, but the algorithms used by the major search engines are constantly changing. Unless you have someone on your side making sure that your ad dollars are being well spent, you will waste advertising money on less-than-optimal campaigns and end up losing business to your competitors.

There are many AdWords management companies. We have found a niche by providing

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There is little doubt that Web analytics is the key to effective Internet advertising. Are you getting the most out of the time you spend looking at all the charts, graphs, and endless tables of data that Google gives you?

Most of our customers fall into two categories of Web analytics users: “hit and run” and “obsessive compulsive.” The hit and run user looks at the number of clicks, checks for conversion rates on some top campaigns, and never looks below the surface. This approach can leave behind the most useful information that is often buried deep in the data.

The other user is the obsessor who spends too much time scrolling through tables of data and pondering over why one word is converting more than another, or why a referrer gets lots of time on the site but no conversions. While hunting through the data for nuggets of information can be fun (like looking for a ruby in a mine shaft), it is not the most productive use of your most precious resource, time. The obsessive compulsive method can also lead to a common Web advertising ailment we call “data insanity” (staring

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We just set up a podcast for Bill Simpson on iTunes. Bill produces all of our audio for our clients, and he has his own radio show at WJJZ.

Click this link to automatically subscribe to Bill’s “Pathways to Health” podcast on iTunes.

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INTERACTIVE LIMITED LLC

Privacy Policy

What information does Interactive Limited LLC collect from its users, and how do we collect it?
Interactive Limited LLC only contacts individuals who specifically request that we do so. Interactive Limited LLC collects personally identifying information from its users during the lead completion process.

How do we use this information?
This information is used for internal marketing purposes only. Interactive Limited LLC does not sell, exchange, or release your personal information (name, e-mail address, mailing address, credit data, etc.). Your information is not shared with any other third party or company outside of billing and shipping purposes.

What are cookies, and how do we use them?
Cookies help track a person’s “session” while online. By showing how and when our visitors use this site, cookies allow us to continue to improve our site. We will only use cookies to view information on your hard drive that was put there by a cookie from this site. The use of cookies is an industry standard, and many Web sites use them. Cookies are stored on your computer, and not on this site. If you do not wish to receive cookies or want to be notified of when they are placed, you may set

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