A Few Things We Learned This Year About Optimizing AdWords Campaigns
Below are some AdWords tricks you can actually use. I submitted these tips to the MarketingSherpa Community as part of their seventh annual ‘Marketing Wisdom from the Field’ report.
When geo-targeting try not to use radii or self defined areas, use the location targeting offered by Google as this will ad a forth line of text to your ad and will dramatically increase CRT, quality scores and drive more visitors who convert better. I have seen a 100% increase in conversions rates with a 30% drop in conversion costs by switching to this strategy with some clients.
Experiment with banner ads in placement targeting on the content network. There is a reason Google has recently created a banner building tool inside their platform — they have massive inventory holes for banner space due to the economic downturn. Banner ads are the first things large companies cut out of an ad budget because they have low conversion rates. A smart user of of AdWords can find great placements and can send out targeted messages with banners.
Lastly, and this is so so important, all AdWords users need to be aware the the AdWords data they see inside
