Great Post About Using AdWords as a Tool to Improve Your Natural Search Rankings


Dave Davis of Redfly Marking has a great post on his blog about how to use AdWords to improve your SEO, conversion rates, CTR and even your Facebook ad campaigns. This is one of the best articles on search marketing I have seen in a long time. It will also bring you up to date on some anticipated changes in Google’s algorithm.

Read more about this here…

Video About Creating Perceived Value


Advertising adds value to a product by changing our perception, rather than the product itself. In this TED talk Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Read more about this here…