Fantastic Article About How To Use a Blog Post, a Press Release, Blog Commenting and Twitter To Drive Traffic To Your Site
In an article posted on WordStream.com, Ken Lyons details step by step how his company created a swarm of traffic around an article that they posted on their blog. Although the article is infused with confusing industry jargon about “link bait”, “authority sites” and other SEO gobbledygook, the strategy they use is pretty repeatable for any online marketing campaign.
- Step one is to write something on your blog or on your website that is worth reading.
- Step two is to promote that written piece with a low cost press release making sure you optimize the release with some good contextual links back to your article.
- Step three is to tweet and comment about the post with links back to your article.
- Step four is to contact members of the press and other influential people in your industry with the potential to spread the word. The best contacts are direct emails and phone calls. But twitter messaging will work to hit a lot of people who you don’t have time to reach out to personally.
- Step five is to follow up any links or mentions you get in the press with a thank you message that creates goodwill for the next time you pursue
