Use Localeze, Info USA and Axiom to get franchise locations listed across a plethora of sites on the web and off line in one fell swoop. I am very familiar with local search and have pushed many of my clients to top spots on Google Local, but there are other tactics that can be far more productive than fixating on Google listings 24/7. Google has become a royal pain in my butt, handing me AdWords slaps for no reason and punishing customer websites that seem to never rank after a domain change and redirect.

The most interesting SEO is happening these days on big platforms like Facebook and YouTube. I just discovered a great Facebook Local site and the ability to SEO via apps could have a lot of legs

There is a new “Facebook Local” project and I think its off to a great start. Its looking like a great Yelp type review site that leverages the Facebook community to review local businesses without ever leaving the Facebook platform.

Recently I began to put up listings for Volvo Rents – Equipment Rental Centers nationwide and I am seeing some traffic already in my Google

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In an article posted on WordStream.com, Ken Lyons details step by step how his company created a swarm of traffic around an article that they posted on their blog.  Although the article is infused with confusing industry jargon about “link bait”, “authority sites” and other SEO gobbledygook, the strategy they use is pretty repeatable for any online marketing campaign.

• Step one is to write something on your blog or on your website that is worth reading.
• Step two is to promote that written piece with a low cost press release making sure you optimize the release with some good contextual links back to your article.
• Step three is to tweet and comment about the post with links back to your article.
• Step four is to contact members of the press and other influential people in your industry with the potential to spread the word.  The best contacts are direct emails and phone calls. But twitter messaging will work to hit a lot of people who you don’t have time to reach out to personally.
• Step five is to follow up any links or mentions you get in the press with a thank you message that creates goodwill for the next time you pursue

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The article below is relevant for any business blogger.  Bear in mind that this guy created a powerful blog that created income, established himself as an expert in a field and got tons of traffic.  Any one who thinks blogging is dead and social networking is going to supplant blogging is out to lunch.

The heart of this article is that you have to build relationships with other successful bloggers and you need to write great articles that people want to read.   Its about creating strong relationships with influential people and its about delivering value to the marketplace. Does that strategy ring a bell with anyone?  Its the same strategy that has worked for about 500o years. Success on the Internet works the same way you become successful off-line.  You give valuable services, you  give great advice,  you build relationships with businesses and people who give you valuable services, advice and who give and return favors.

http://www.viperchill.com/build-popular-blog/

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Dave Davis of Redfly Marking has a great post on his blog about how to use AdWords to improve your SEO, conversion rates, CTR and even your Facebook ad campaigns. This is one of the best articles on search marketing I have seen in a long time. It will also bring you up to date on some anticipated changes in Google’s algorithm.

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Advertising adds value to a product by changing our perception, rather than the product itself. In this TED talk Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

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From Google Adwords Blog

We have used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions.

The bottom line: conversion rates don’t vary much by position.



What this means for our clients — we optimize your ads so that they show on page one 99% of the time. While other companies bid for high positions this causes your ads to be rationed or leads to your campaign hitting your budget cap early in the day. Most PPC campaigns have budget limits. If your campaign has a daily limit that it routinely hits you are wasting money. Our campaign limits are rarely hit because we bid your keywords with advanced distribution (not standard distribution that rations your ads).

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We have used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions.

The bottom line: conversion rates don’t vary much by position.

What this means for our clients — we optimize your ads so that they show on page one 99% of the time. While other companies bid for high positions this causes your ads to be rationed or leads to your campaign hitting your budget cap early in the day. Most PPC campaigns have budget limits. If your campaign has a daily limit that it routinely hits you are wasting money. Our campaign limits are rarely hit because we bid your keywords with advanced distribution (not standard distribution that rations your ads).

Read more about this here…

This video is very interesting. I don’t know why SEOMoz shares this incredibly valuable data with the public, but here it is:

SEOmoz Whiteboard Friday – Correlation, Causation & SEO from Scott Willoughby on Vimeo.

For more detailed info on this topic please refer to this post that provides the basis for the video:

http://www.seomoz.org/blog/seo-best-practices-seomozs-new-policies-based-on-updated-correlation-data

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Google has suddenly found cause to reveal more information in their search query performance report. They call this the “Enhanced Search Query Performance” report. I would call it the “Complete Search Query Performance” report. You can read more about it on the Inside AdWords blog.

After years of hiding data in both the Search Query Performance report and in Google Analytics, Google has finally discovered that it’s wise to help customers save some money on completely useless ad spend.

Thank you Google for doing the right thing.  Thank you for acting like a partner.  Thank you for ending a ridiculous game. Maybe now Google can also put this information into Google Analytics as well so that we don’t have to hack our way into it with filters!  Maybe now Yahoo! will provide the same data for us so that we can make wise choices with our keywords and negative keywords.

With all the greed and graft that passes for the “free market” these days, it’s good to see at least one company mending its ways without the heavy hand of government legislation.

In short – Thank You Google.

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Double listings on Google’s search results pages can give your website additional exposure and more traffic.

Google explains these listings like this:

“When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.”

Your website will get more clicks and more visitors if it is listed twice in the top 10 results.

How to get indented listings for your keywords

To get an indented listing for one of your keywords, do the following:

You must have a web page that already has a top 10 ranking for that keyword. If you do not know how to get top 10 rankings on Google for your keywords, use this tool.

Create a second web page on the same domain that links to the first web page that has the top 10 ranking. Optimize the second page for the same keyword as page one but use different content.

Link from the first page to the second page with your keyword phrase in the anchor text. If possible, use a contextual link within a body of text rather than a site-wide navigational link.

Get inbound

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