Volvo Rents US hired us to help them launch and manage a new website and complete online campaign from scratch. We took them from a standing stop in April of 2010 to over 25,000 monthly visitors and 500 leads per month within 12 months. Ninety four percent of the traffic comes from natural search traffic, with only a minimal AdWords spend to fill in traffic in competitive markets. We also used Volvo’s in-house staff as much as possible and trained them how to do much of the SEO work needed to optimize store locations on their own. This saved them thousands of dollars in fees per month and freed up our resources so we could deliver high-value consulting work.
Solutions Provided: Web Content Structure, SEO, PPC, Google Places, Press Release Optimization, Landing Page Optimization
“Our lead flow is tremendous. Dave and Jeff are very hands-on, they care about getting results. They bring us new ideas every month. Ideas that get results” – Nick Mavrick, Marketing Manager
Microsoft Dynamics is a mid-market stack of business software that includes CRM and ERP solutions. After working with several Microsoft Partners individually we realized a need for a content based marketing solution that would pull the Partner community together to leverage the power of the Partner network to form an online community that would work together to generate leads. Most partners lacked the resources to develop and maintain a blog and a social media strategy. We approached Microsoft management with an idea to develop a group blog where every partner would pitch in a small fee each month to maintain blog that would feature unique content from all Partner/blog member authors. Two years after launching our first group blog we now have a network of blogs for Microsoft Partners that focus on specific product lines and industry verticals. These blogs attract over 35,000 visitors per month and generate over 400 leads per month at a cost per visitor and per lead that is 1/10th of what Microsoft would pay for AdWords traffic and leads. Read more about these blogs at GroupBloggers.com.
Solutions Provided: Social Media Strategy, Custom WordPress Design and Development, SEO, Ongoing Training Programs, Retargeting Banner Campaign
“I tested my search visibility today using both Bing and Google. Using various combinations of “Dynamics” “GP” “Great Plains”, “Denver” etc, links to my posts in the ERP software blog came up in the first five listings about 80% of the time. Before that, even with Google Ad words, it was pretty hit and miss if our company would come up at all. So, THANK YOU!, the amount of increased exposure just from the blog is truly amazing.” – Barry Knaster, Knaster Technology Group, Microsoft Gold Partners
We began our relationship with TSC>Direct with a small PPC campaign designed to capture branded keywords. TSC>Direct is a regional auto and homeowner’s insurer in the New York City Metro area. They have 100 million dollars in assets. After building a successful small PPC campaign TSC>Direct asked us if we could generate enough leads from PPC and SEO to remove their dependence on brokered leads that had very low close rates. Insurance lead generation is a very competitive market so we cautiously added keywords to their PPC and SEO campaigns. After spending years on page 3 and page 4 TSC Direct now ranks number one or two in organic search for their core keywords: “NY Car Insurance”, “New York Auto Insurance.”
We also focused on landing page renovations that increased conversion rates, added click to call buttons, a mobile website and created a social media presence that included Facebook, Twitter and a Blog. The blog was essential for attracting linking partners who wanted to guest post. We also created surveys that proved customer satisfaction rates and asked for Facebook “likes” at the end of the survey.
Solutions Provided: PPC Management, Landing Page Optimization, SEO, Email Campaigns, Facebook click advertising, Blogging, Customer Surveys, Reputation Management
“You turned something that was failing into a success. You guys ROCK!” – Penny Hart, CEO Listen To Testimonial.
RSM McGladrey’s Technology Group hired us to create a new source of high quality leads during the depths of the economic crisis in the fall of 2008. Working with their web designer we helped them build a lead generation website and campaign from scratch. Using SEO, PPC, Blogging and Landing Page Optimization we created a steady flow of leads that hit all of their sales goals targets and in some cases exceeded expectations. As the economy recovered McGladrey found that they were well positioned to capture more market share and mindshare.
Solutions Provided: Website SEO, PPC Management, Landing Page Optimization, SEO, Blogging Strategy
