Google has suddenly found cause to reveal more information in their search query performance report. They call this the “Enhanced Search Query Performance” report. I would call it the “Complete Search Query Performance” report. You can read more about it on the Inside AdWords blog.
After years of hiding data in both the Search Query Performance report and in Google Analytics, Google has finally discovered that it’s wise to help customers save some money on completely useless ad spend.
Thank you Google for doing the right thing. Thank you for acting like a partner. Thank you for ending a ridiculous game. Maybe now Google can also put this information into Google Analytics as well so that we don’t have to hack our way into it with filters! Maybe now Yahoo! will provide the same data for us so that we can make wise choices with our keywords and negative keywords.
With all the greed and graft that passes for the “free market” these days, it’s good to see at least one company mending its ways without the heavy hand of government legislation.
In short – Thank You Google.
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