Matt Cutts explains “snippets” in the video below. The bottom line is that Google pulls the snippet most of the time from the meta description tag. A well-written description tag will therefore vastly improve your click-through rate for organic search. For more information, go to Google’s Webmaster Blog to get a complete explanation about how to control your snippet.
Google’s Matt Cutts Explains Snippets for Search Listings
Posted by dave@interactivelimited.com on February 3, 2008
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Tips To Improve Your Online Campaigns:
In the video below Dave Foreman, of Interactive Limited, describes how to use title tags to get better search rankings on targeted keywords. (8 minutes)
The audio below describes how to use negative keywords with broad match in pay-per-click campaigns, how to get a high quality score from Google AdWords. (10 minutes)
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