Expect Immediate, Profitable Solutions from Our Internet Marketing Team

We’ll Drive Your Sales Higher and Your Advertising Costs Lower… Before You Hire Us

Before you sign on with us as a client we will tell you exactly what we think we can do for your campaign and we will tell you exactly how we are going to do it. As experts in SEO, pay per click marketing, social media, and conversion rate optimization, we can give you an assessment of your website and your Internet marketing campaign on your first phone call with our team. You can act on that advice on your own or hire us to do the work for you.

Once you sign on with us as a client, we will explore, research, and test every viable method for driving your profits higher so that you stay ahead of your competitors.

When you hire an Internet marketing company, you should always get more than you pay for. Our goal is for you to realize a 200% return on your investment in our services within the first 60 days. The initial improvements we make to increase your profits will continue and compound in future months as we collaborate with your staff to constantly improve your campaign’s performance.

The first thing we will identify on your first call with us is how to fix glaring errors on your site that are preventing it from getting the rankings and traffic it should be getting. Ninety percent of the sites we review have several serious errors that are preventing the site from ranking well in search engines. The most common error is a failure to use targeted keywords in title tags.  Often when sites do put keywords in title tags they target terms that are too broad.  We evaluate your page rank and back links and compare them to competitor sites to see what keywords you can effectively target so you will rank in the top three search results.

We analyze all the moving parts of your Internet campaign and make specific recommendations to improve your search engine rankings and your site’s usability, optimize your pay-per-click campaigns, and ultimately increase your profits. We have a master list of optimization methods that can improve your pay-per-click campaign’s performance the first day you implement them.

We draw from over 100 different methods to increase your campaign’s performance. Each of these methods can give you an immediate sales boost. Each improvement compounds upon the others, drives your performance steadily higher, and leads to a 100% to 200% increase in profits.

The amount of time these improvements take to implement depends upon the complexity of your campaign. With a simple lead generation site, we can see huge improvements within 120 days or less. More complex e-commerce sites can take over a year to fully optimize.

We do the research for you. There is a large and growing body of research exploring the best ways to build an online campaign. We study this research as it becomes available and we apply it to our clients’ sites. Sites we monitor everyday for breaking news about search optimization include SEOMoz, Inside Adwords, Conversion Rate Experts, Marketing Sherpa and Marketing Experiments. Read these sites yourself and you’ll learn enough to perform basic optimization of your site without hiring a consultant. When you have reached the limit of what you think you can do on your own, give us a call and we can provide the experience you need to apply the more advanced optimization techniques.

We always plan our clients’ campaign improvements in a way that “bootstraps” their growth. We implement the lowest-cost, highest-yielding improvements first. The profits that roll in from those improvements can be invested in upgrades to the website. Alternatively, the profits can be invested in testing new traffic sources.

We want your landing pages to sell your product or service as efficiently as possible. The average Internet marketing campaign drives away 98% of its visitors with landing pages that are not properly optimized. If we can decrease your bounce rates and increase your sales conversion rate by only 1% we can increase your profits by 50% overnight. The initial changes we recommend are not complicated. We want you to have landing pages that clearly state your product’s benefits and guide your visitor smoothly to a clear call to action. We know from experience and research what key elements make a great landing page.

If you are dealing with the constant changes in Google’s algorithm, or you are realizing that competitors are using more advanced optimization methods, you need an experienced professional working on your campaign. If you are working with your campaign in-house, you may become overwhelmed with the speed and depth of changes within the pay-per-click and SEO environment. Hire us and watch our fees quickly pay for themselves in cost savings as we not only keep up with current changes but proactively anticipate change.

As Internet marketing matures, click costs are inflating and organic search engine optimization is becoming increasingly difficult. Not only is competition fierce, but the rules of the game are changing at a rapid pace. Google continues to find ways to penalize sites that are gaming their algorithm changes. Google changes both their AdWords and organic search algorithms constantly. Most of these changes come unannounced and without explanation. These changes affect quality score rankings, auction bidding priorities, expanded broad matching rules, linking strategies, and a myriad of other factors that can put your online marketing campaign in jeopardy.

An example of hidden changes in the Google AdWords environment is the “expanded matching” feature of Google AdWords’ “broad match.” Expanded matching brings in lots of search queries that have nothing to do with your keywords. The list of keywords that Google considers an expanded match grows every day. Recently we found the search queries for “CRM” or “customer relationship management” being pulled by the keywords “online marriages.” We are very adept at using negative keywords to target your campaign on the exact phrases that convert your visitors into sales.

Google’s “Quality Score” can cause a host of problems with your existing AdWords campaign. Often, campaigns have a poor-quality score for many keywords. Most people have no clue what quality scores are based on, and Google is very obtuse about its description of this algorithm component. We know exactly how to improve  Quality Scores and we share this information with our clients.

Improving your website’s quality score, natural search optimization, and user experience need not be an expensive process. Often it’s as simple as increasing font sizes, adding keyword-rich ad copy, replacing navigation buttons with text links, or adding a contact form. Enlarging your fonts will encourage visitors to stay on your site longer because it is easier to read. Ten percent of the population has vision problems, and if your fonts are tiny or your page contrast is too low, they will quickly leave your site. The other ninety percent of visitors will stay longer if a site is comfortable for them to read. There is no lack of space on a Web page – it’s not print advertising; you can say all you want in a clear, readable font size, and it won’t cost you an extra dime.

We will give you plenty of free advice about optimization for natural search. Changes like switching your navigation buttons from images to CSS-coded text can increase your search engine rankings for your site by allowing search robots to read the links in your navigation bar. Interactive Limited can recommend many effective methods to improve your site’s visibility to search engines.

We will work with you to find lucrative niche keywords, write better landing page copy, track and analyze data more effectively, and optimize your entire campaign so that your sales increase while your costs per sale decrease throughout the life of your campaign.

We focus on increasing your conversion rates so that you can drive your profits higher as you invest in ways to increase the traffic to your site. Increasing traffic without increasing conversion rates can lead to declining profits. We know how to improve your site with small changes that will increase your conversion rates overnight. One of the most important factors in increasing conversions is to keep the visitor’s path to your goal consistent and unimpeded with obstacles.

We are always looking for new sources of traffic for your site. We know dozens of niche directories, second-tier search engines, contextual ad programs, and industry-specific sites that will drive targeted visitors to your site and meet or exceed your conversion cost goals.

For example, one of our clients targets a market of active duty military service people. Through continuous testing we have found an ideal mix of using SEO and pay-per-click ads on both Google and Facebook. By driving this traffic into a landing page that features a fresh stream of testimonials gathered from a Facebook page, the campaign is generating a 330% return on ad spend.

Another client of ours owns a franchise network of 80 equipment rental locations nationwide. We found the best way to reach their target market was to optimize each location’s Google Places listings. We also drive high quality traffic with a nationwide directory that specifically targets equipment rentals. We were able to work with the owners of the directory to create an optimal solution for driving leads into each of the franchise locations. The result is that the cost per lead for this client is now 76% lower than leads cost when using Google AdWords. Lead volume is also far higher than what we could obtain through pay per click marketing because most people click on natural search and map listings when they are doing a local search.

Lately we have been having great success with retargeting campaigns offered by Google and Microsoft’s networks.  On Microsoft’s network its possible to retarget users of Bing that have used specific search queries. Retargeting campaigns allow us to have our client’s banner ads follow their site visitors all around the web.  We are seeing this strategy  improve conversion rates by over 50% in many cases.  If you want to learn more about how retargeting works watch this video from Google.

Almost every month we discover new methods to keep our clients ahead of their competitors. Let us manage your campaigns and find out how much we can increase your revenues while decreasing your cost per lead.