Often, clients have glaring issues with SEO that are preventing them from getting high page rankings.
The most common issues and the easiest to fix are the title tags and meta-tags. Your title tags need to be properly optimized to tell the search robots what is on your page. They should not be longer than 80 characters, and they should target your very best keywords. Your description meta-tags are also very important. Most of the time, webmasters write these tags with just a boilerplate description of your site with some keywords thrown in. What most people don’t know is that the description meta-tag is the most common source of your “snippet.” A snippet is the summary of your site that the search engines use in their search results. You should write a description meta-tag the same way you would write a pay-per-click ad, except you have 150 characters to work with instead of 70. You can incorporate a much stronger message with many more keywords. If you want to see a site that uses title tags and description tags effectively, check out Amazon.com.
Another quick change to help your site increase search rankings is by increasing the cross-linking within your site. By linking to pages within your own site with clean text links, you tell the search robots what is on your pages so that they can index the pages better. If you want to see an example of sites with excellent internal-site cross-linking, check out the embedded links in Wikipedia and The New York Times. These sites reinforce their own strength with extensive cross-linking.
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