The Best Video Interview You Will See this Year about Increasing Conversion Rates

Posted by Dave Foreman on March 1, 2008

Although the interview is limited to discussing e-commerce sites, the topics covered can be applied to lead-generation sites as well. In the webinar, conversion expert Ayat Shukairy of INVESP Consulting gives a detailed explanation of how her company increases her clients’ conversion rates into the double digits. Bearing in mind that most e-commerce sites only convert 2 to 3 percent of their traffic, this can mean an enormous increase in profits. If you invest time and effort in increasing your conversion rates, you will absolutely crush your competitors. Watch the video, learn the methods, and then call us to help you implement a careful plan to improve your campaign. Increasing conversion rates is probably the most important part of any campaign. Most people become obsessed with increasing traffic to their site. Imagine seeing a fourfold increase in your sales volume without spending a dime more on traffic. Furthermore, improving conversion rates is a capital expense that builds equity in your site. Sites with high conversion rates are extremely valuable because they are securing a long-term future for themselves in the market.

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