Before you draw conclusions from your split tests and your analytics, you need to test your results for statistical significance. Jumping to conclusions about the effectiveness, or lack thereof, of a change in your campaign could be a costly mistake. If you need a simple tool for comparing simple A/B tests or comparing analytics data from one time frame with another, then use the statistics tool at prconline.com.
Tool for Measuring Statistical Significance
Posted by dave@interactivelimited.com on May 25, 2008
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Improve Your Online Campaigns
In this interview Dave Foreman, co-founder of Interactive Limited, describes how to use negative keywords with broad match, how to get a high quality score from Google Adwords and gives tips on how to optimize landing pages.
(10 minutes) -
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