How to Optimize a YouTube Video For Driving Traffic To Your Site
The post below has top notch advice for optimizing YouTube videos, if you have the stomach for it… Some of the comments on the post are pretty angry. These are “grey hat” methods. If you are pure as the driven snow you may want to go back to your article posting sites, social bookmarking and “blog posting.”
http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/
Robots.txt for SEOs - The Definative Guide..
From Anne Smarty at Search Engine Journal
While nowadays almost every webmaster knows its basics, some things still cause misunderstandings
Robots.txt can prevent bots from crawling the page or directory but not from indexing or ranking the URL when it’s found via external references. In this case search engines will use information from these external sources to make judgments about the page and also to formulate the snippet (title and description that appear in search results
If you have both general (i.e. wildcard *) and specific (e.g. User-agent: googlebot ) user-agent sections, keep in mind that Google (and other crawlers) will only follow the most specific section and ignore all other sections (including the general one): thus repeat all the directives from general section in all specific ones.
The matching is from the left to the right, meaning that crawlers are blocked from anything that begins with / pattern. So if you have blocked yoursite.com/a directory, for example, keep in mind that you are also blocking all directories/ pages going after the root and starting with ‘a’ (e.g. yoursite.com/about). The related case was described in the recent WebmasterWorld thread.
To be on the safe
Microsoft Partner Internet Marketing
“Our Dynamic Mid-Atlantic team just recently started to work with Interactive Limited. We see tremendous potential for our Dynamics partners when Interactive’s search engine optimization (SEO) experience and knowledge is used to optimize their website’s and drive more hits (aka – leads and pipeline). With just a few hours of work partners are already seeing a big jump in their website activity. We are looking for even bigger things to come from Interactive’s help”
— Paul Pusateri, Microsoft Mid-Atlantic Partner Account Manager – Dynamics.
Partner Internet Marketing
Interactive Limited specializes in developing Internet marketing programs for Microsoft partners. Our programs help you generate quality leads for Microsoft Products.
Ask us for a list of references.
We have been working with Microsoft Managers to develop a comprehensive approach to low cost, high impact, Internet marketing. These programs use the feedback mechanisms of Internet marketing to help you drive your cost per lead lower and help you target lucrative vertical markets.
Microsoft Reimbursements and Discounts
All of our services are reimbursable up to 75% by Microsoft under the
SEO Advice From Google’s Staff
Webmaster help transcripts from Google’s live chat session. This is a fantastic post that has highlights from a live chat session with Google’s staff about SEO policy.
Matt Cutts, in June 17, 2008 Blog Post, Still Harping On Paid Links
The quote below is from this post on Matt Cutts’ blog. Matt Cutts is the Google policy spokesman for SEO. While we do not have an opinion about the use of paid links, we know many sites who use this tactic successfully. Most of the sites we know have been largely unaffected by penalties even when their page ranks were downgraded. This includes Forbes.com. If you do use paid links you are doing so at your own risk. Google is judge, jury and executioner. And they appear to be looking for people to turn in competitors who use paid links, read the quote below from his June 17, 2008 blog post:
By the way, we’re currently caught up on paid link reports, so if you know of sites (maybe in your search niche) that appear to be selling or buying paid links that pass PageRank, it’s a great time to let us know. Use the authenticated paid link spam report form and someone will investigate the report. We’ll be concentrating primarily on the sellers, but if you send us a site that appears to be buying
Tools For Advanced Backlink Research
This post by Ann Smarty has a comprehensive list of free tools and firefox plugins for advanced backlink research and analysis. If you want to research like a pro, this is a great place to start.
Chiropractic Practice Marketing
Let us focus on your marketing, so you can focus on running your practice.
If you have already signed up for this program and want to login to your set-up form or if you want to join this program, please click here to login.
We are an Internet marketing company prepared to prove our skills to you by working on a pay-for-performance basis.
We will drive new customers into your practice. Then we are going to ask you to pay us 50 dollars for each new qualified lead we bring into your practice. If we get you no leads, you pay no money. If we get you 20 leads, we will expect you to pay us 1000 dollars. If you are happy with our service, you can continue to pay us for as long as you want - it could be for another week, or it could be the next 20 years. There is no commitment; the choice is up to you.
Our company specializes in targeting local markets on the Web. By aggregating dental practices around keyword groupings, we can drive costs down for all of our clients.
The patients our marketing brings to your practice
Interactive Limited’s Initial Campaign Checklist
Below Are the First Items We Check When We Analyze a Prospective Client’s Marketing Campaign.
Quality Score Problems:
- You are using keywords that are too broad, and this is killing your quality score and conversion rates.
- Your Adgroups have too many unrelated keywords, and the ads are not relevant.
- Your landing pages do not have important keywords on them, or they are not specific enough for your Adgroups.
- You have no negative keywords, and you don’t use phrase and exact-match keywords enough.
Campaign Setting Errors:
- You are day parting based on your office hours and are missing out on great sales that come in after hours.
- You have the search network turned on, and you are in a B2B market.
- You are inadvertently rationing your ads with standard distribution instead of accelerated distribution.
- You have the content network turned on, and you have never run a site-performance report to block bad sites that do not convert.
- You never split your content ad prices to even out your conversion costs.
- Your campaign budget is set too low, and your keyword bids are too high. You are not engaging the algorithm to “pull” your ads to optimize your click costs.
Geo-targeting Errors:
- Your geo-targeting is set to show your ads
What are Latent Semantic Analysis and “Natural Phrase” Targeting and How Can You Use them for Search Optimization?
Matt Cutts of Google gives an excellent summary of Google’s use of Latent Semantic Indexing (LSI) in an SMX Advanced workshop video. He references the use of the tilde (~) search at Google.com for the term you are focusing on, and he gives some pretty explicit hints about how to write ad copy.
The tilde search will give you a list of sites that are related to that term, but will also highlight related terms from other sites. Then when you look at your own content, you can ask yourself if you are using those related terms enough. Can you swap a few terms? If you want a good tool that will run the tilde search and scrape keywords for you, try this Ontology Finder.
For a great article by Aaron Wall on this topic, read his post here. To summarize the article and its implications for SEO, Wall writes:
- Pages that are too focused on one phrase tend to rank worse than one would expect (sometimes even being filtered out for what some SEOs call being over-optimized).
- Pages that are focused on a wider net of related keywords tend to have
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