These are Screenshots of Recent Search Results for Art-Care.com

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This is a great post that lists sites and posts that discuss everything from the most basic concepts of SEO to advanced topics like press release optimization.

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If you just purchased a new domain and want to swap it out on an apache server you can leave your files where they are. Just create a new DNS zone on your server and then add this code below to your .htaccess file:

RewriteCond %{HTTP_HOST} ^www.olddomain.com [NC]
RewriteRule ^(.*)$ http://www.newdomain.com/%241 [L,R=301]

This depends upon your server configuration and settings and may not always work. But when it does work, its by far the best solution for a large site.

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Press Release Grader is a great tool for optimizing your press release. Watch the video on the site, and it will guide you through how to use this tool.

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Often, clients have glaring issues with SEO that are preventing them from getting high page rankings.

The most common issues and the easiest to fix are the title tags and meta-tags. Your title tags need to be properly optimized to tell the search robots what is on your page. They should not be longer than 80 characters, and they should target your very best keywords. Your description meta-tags are also very important. Most of the time, webmasters write these tags with just a boilerplate description of your site with some keywords thrown in. What most people don’t know is that the description meta-tag is the most common source of your “snippet.” A snippet is the summary of your site that the search engines use in their search results. You should write a description meta-tag the same way you would write a pay-per-click ad, except you have 150 characters to work with instead of 70. You can incorporate a much stronger message with many more keywords. If you want to see a site that uses title tags and description tags effectively, check out Amazon.com.

Another quick change to help your site increase search rankings is by increasing the cross-linking within your site.

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If you want to do some homework on your own to improve your Internet marketing campaign, we recommend you check out MarketingSherpa.com and MarketingExperiments.com. In fact, if you go to these sites and subscribe to their newsletters, you will likely find some ideas right away that will generate instant improvements in your campaign. For search engine optimization news, trends, and advice, there are dozens of blogs and sites that provide a wealth of information. One of our favorite sites is Sphinn.com. This site is modeled on the Digg.com social bookmarking platform. You will see articles on this site posted and ranked by the very top experts in the search marketing field.

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Below Are the First Items We Check When We Analyze a Prospective Client’s Marketing Campaign.

Quality Score Problems:

• You are using keywords that are too broad, and this is killing your quality score and conversion rates.
• Your Adgroups have too many unrelated keywords, and the ads are not relevant.
• Your landing pages do not have important keywords on them, or they are not specific enough for your Adgroups.
• You have no negative keywords, and you don’t use phrase and exact-match keywords enough.

Campaign Setting Errors:

• You are day parting based on your office hours and are missing out on great sales that come in after hours.
• You have the search network turned on, and you are in a B2B market.
• You are inadvertently rationing your ads with standard distribution instead of accelerated distribution.
• You have the content network turned on, and you have never run a site-performance report to block bad sites that do not convert.
• You never split your content ad prices to even out your conversion costs.
• Your campaign budget is set too low, and your keyword bids are too high. You are not engaging the algorithm to “pull” your ads to optimize your click costs.

Geo-targeting Errors:

• Your geo-targeting is set to show your ads

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The post “11 Experts on Link Development Speak Out” from Sugarrae Consulting is one of the best articles you will read on SEO and link building this year. While many of these experts seem reluctant to share their secrets, if you read between the lines and follow the links embedded in the article, you can find some juicy nuggets.

Looking for .gov back links? Wondering which directory listings still pass link juice? Think social networking or social bookmarking tactics will jump start your site? Need a quick summary of cross-linking strategies? You will find information here you can use today and keep using for at least the next six months… until all the rules change again.

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From Blogoscoped.com:

Below are direct quotes from the forum. Danny Sullivan and Matt Cutts discuss the New York Times “spiderbites” sitemap. Is an HTML sitemap useful to visitors, and is it ethical for SEO? Apparently, the answer is yes.

Danny Sullivan

“NYT has had these for some time, to my understanding. I think SEW Forums had a discussion about them ages ago, or they might have been similar ones that About.com does. They do, as they did then, seem to be a way for search engines to spider individual pages. We’ve only had all the search engines support XML sitemaps for less than a week now. Until last week, only Google and Yahoo actively were able to accept them (Microsoft supported them in concept, but without autodiscovery, there was no way to provide them). Even with XML sitemaps, I’m sure plenty of big sites will still feel it is worthwhile to have actual HTML sitemaps.”

Matt Cutts

“That’s correct, Danny; this sitemap has been around for years. I’ve known about this particular sitemap since 2005, and dug into it back then. Before that, I dug into the sitemap on about.com because of the same name as well. But despite the