Press Release Grader is a great tool for optimizing your press release. Watch the video on the site, and it will guide you through how to use this tool.

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Matt Cutts of Google gives an excellent summary of Google’s use of Latent Semantic Indexing (LSI) in an SMX Advanced workshop video. He references the use of the tilde (~) search at Google.com for the term you are focusing on, and he gives some pretty explicit hints about how to write ad copy.

The tilde search will give you a list of sites that are related to that term, but will also highlight related terms from other sites. Then when you look at your own content, you can ask yourself if you are using those related terms enough. Can you swap a few terms? If you want a good tool that will run the tilde search and scrape keywords for you, try this Ontology Finder.

For a great article by Aaron Wall on this topic, read his post here. To summarize the article and its implications for SEO, Wall writes:

• Pages that are too focused on one phrase tend to rank worse than one would expect (sometimes even being filtered out for what some SEOs call being over-optimized).
• Pages that are focused on a wider net of related keywords tend to have

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There is little doubt that Web analytics is the key to effective Internet advertising. Are you getting the most out of the time you spend looking at all the charts, graphs, and endless tables of data that Google gives you?

Most of our customers fall into two categories of Web analytics users: “hit and run” and “obsessive compulsive.” The hit and run user looks at the number of clicks, checks for conversion rates on some top campaigns, and never looks below the surface. This approach can leave behind the most useful information that is often buried deep in the data.

The other user is the obsessor who spends too much time scrolling through tables of data and pondering over why one word is converting more than another, or why a referrer gets lots of time on the site but no conversions. While hunting through the data for nuggets of information can be fun (like looking for a ruby in a mine shaft), it is not the most productive use of your most precious resource, time. The obsessive compulsive method can also lead to a common Web advertising ailment we call “data insanity” (staring

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