Interactive Limited’s Initial Campaign Checklist
Below Are the First Items We Check When We Analyze a Prospective Client’s Marketing Campaign.
Quality Score Problems:
- You are using keywords that are too broad, and this is killing your quality score and conversion rates.
- Your Adgroups have too many unrelated keywords, and the ads are not relevant.
- Your landing pages do not have important keywords on them, or they are not specific enough for your Adgroups.
- You have no negative keywords, and you don’t use phrase and exact-match keywords enough.
Campaign Setting Errors:
- You are day parting based on your office hours and are missing out on great sales that come in after hours.
- You have the search network turned on, and you are in a B2B market.
- You are inadvertently rationing your ads with standard distribution instead of accelerated distribution.
- You have the content network turned on, and you have never run a site-performance report to block bad sites that do not convert.
- You never split your content ad prices to even out your conversion costs.
- Your campaign budget is set too low, and your keyword bids are too high. You are not engaging the algorithm to “pull” your ads to optimize your click costs.
Geo-targeting Errors:
- Your geo-targeting is set to show your ads
