Advertising adds value to a product by changing our perception, rather than the product itself. In this TED talk Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Video About Creating Perceived Value
Posted by Dave Foreman on November 9, 2009
Tips To Improve Your Online Campaigns:
The audio below is an interview with Dave Foreman. He discusses several tips for improving the results of your online campaigns. (10 minutes)
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